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The Carpets of Dalton web development project presented many technical challenges. How do you logically display carpeting, with it’s various colors and weight options? How do you make it simple for the customer to order rugs, carpeting and other flooring surfaces online? This case study will explain these challenges and the resulting solutions. |
Company Overview:
- Open in 1972, Carpets of Dalton has become the premier source for carpet, rugs, wood, tile, laminate, and vinyl. Here you will find the latest in color, quality, and value. Come in and let our skilled staff assist you with the perfect flooring solution for your home.
Problems:
- The previous Carpets of Dalton web site was very difficult to navigate and was not yielding the results that its developers had promised.
- Carpets of Dalton wished to compete in the online rug and carpet business.
- The E-Commerce system needed to manage store inventory in real-time.
- The web site had to be designed in a manner that would show the enormity of the Carpets of Dalton campus and all the different products offered there., yet is also need to be user-friendly.
Technologies:
- This web application uses a MySQL database back-end.
- The entire E-Commerce system is written in PERL, using MOD PERL.
- This web application uses XML tags and templates for custom data placement.
- This site also integrates with a credit card processing company.
Solutions:
- Using the technologies above, IADesign, LLC developed a very advanced E-Commerce system that integrates with the inventory management system to offer real-time product availability and easy customer tracking.